Capra Nera by DÉESSE of Switzerland chooses Entelion for their e-commerce website

E-commerce specialists Entelion Software announce the "going live" of Capra Nera Webshop (http://webshop.capranera.com), a B2B e-commerce platform integrated with Microsoft Dynamics Nav, in partnership with LLP Dynamics - a company specialized in ERP software implementation.

Founded in the year 2000 by Alina Sturdza, Capra Nera is part of DÉESSE AG group headquartered in Switzerland - the most important Swiss cosmetics company and one of the largest direct selling companies in the world. Their offer contains more than 300 premium products which are being directly marketed to end users by Capra Nera consultants.

The e-commerce solution developed by Entelion offers direct access for all Capra Nera consultants to the entire database of products, published online via secure channels together with the full set of financial and administration information supplied by the ERP software.

The integration with Microsoft Dynamics NAV has been implemented by way of close cooperation between Entelion and the ERP solution provider LLP, the final result being a standardized interface for importing and displaying online product prices, stocks and financial data for consultants as well as for inserting orders directly into the ERP system. Product prices come already divided into multiple grids based on  users membership and various discount schemes and the financial information includes invoices, order history, bonus points and maximum available credit.

Adrian Sasu, Capra Nera sales director: "The solution implemented by Entelion Software is the perfect answer to the challenges raised by our sales model and the benefits started to appear immediately after launch. In less than two months we have doubled the number of users on the site and after three months we have a 50% increase in sales month by month, both because of the influx of new visitors as well as the increased visibility that the existing users have now on the whole range of products."

"Also the platform has replaced our printed monthly magazine, functioning in the same time as a medium of communication with the Capra Nera customer base, offering access to personalized information, newsletters, notifications and messages." continued Sasu.

His Excellency Prince Dimitrie Sturdza, founder of DÉESSE of Switzerland, adds: "We are pleasantly surprised to notice the positive impact that the online store has on Capra Nera, a complete e-commerce solution that boosts the efficiency of the company and brings a new and welcomed flexibility to the sales and marketing processes".

Marius Panait, general director Entelion Software: “We are delighted that Entelion has been selected by DÉESSE of Switzerland for launching their Capra Nera online shopping website in Romania! Our Teamshare platform contains native structures for connecting the online environment with back-end ERP software, incorporating into a single system all processes of an e-commerce business. This way we allow our customers to safely address the opportunities of a new market, full of potential, which experiences exponential growth and where professional solutions are key to success."

About Entelion Software
www.entelion.ro
Present on the Romanian software market from 2003 and a Microsoft Certified Partner from 2004, Entelion Software SRL is specialized in developing e-commerce websites integrated with existing ERP systems, both on the business-to-business (B2B) and business-to-consumer (B2C) models. Our customers cover a wide range of industries and include companies from Romania, United Kingdom, Austria, France, Bulgaria and Russia

About LLP Dynamics
www.llpdynamics.com
One of the most experienced Microsoft partners from Central and Eastern Europe, LLP Dynamics specializes in ERP software implementation - Microsoft Dynamics NAV and Microsoft Dynamics AX. Part of the LLP Group founded in 1992, the company is present in Bulgaria, the Czech Republic, Romania, Slovakia and Hungary, and their services are addressing both local companies and multinationals in various industries.